About Us

About Us

Fine Upgrades Technologies Unlimited was
formed and founded on the principles and love for computer technology. The
proprietor not only put his money but his expertise, time and enthusiasm to
provide the Filipino People with products and service beyond the ordinary. Ryan
Raymond Yu, an I.T. Systems Analyst, PC hardware Enthusiast and Part time
Technology TV show-host, is the Proprietor and General Manager.  For him, satisfaction for having the perfect
PC, Gadget or Tech-Solution is an ongoing process of achievement. His
dedication to the company is as strong as his desire to build the ultimate
personal technology center for corporate, office, small office and home
users.  F.U.T.U. specializes in directly
importing globally-sourced technology and exclusively distributing them in the Philippines. 
The F.U.T.U. team recognizes that negative correlation between cost and quality
needs of the customer when it comes to buying the right PC hardware or gadget
for you. Why shouldn't they when they themselves have gone and still going
through it. The management team recognizes and respects this fact to pursue
excellence in providing products and services for anyone in need of computer
and information technology.

Mission

Technology is nowadays an
essential part of everyone’s life, be it for personal or commercial use.  Fine Upgrades Technologies Unlimited covers
users in both spectrums with one common thrust, the Highest Quality Solutions
at prices equal to the rest of the world. 
Our strategy is transparency and education.  No longer will our fellow Filipinos be
subjected to sub standard products that will not only die on you at the most
unpredictable moment,  but also take down
the rest of you hardware equipment bought with you hard earned money.  We believe that risking the loss of your
data, time and money is not worth the money you save when you buy inferior
quality products from computer shops who don’t even know what they are selling.
With our help, these shops will become IT experts enabling them to assist and
provide you with products you deserve, products that have been tested over and
over again, products that will never let you down. 

Vision

What
drives this company with so much energy is the synergy of the founders'
personal enthusiasm to elevate the end-user's satisfaction to a higher
level.  As technology continues to
develop and improve, thousands of products, systems and services are thrown
into the stream for the public to use, our vision is to carefully choose
between globally sourced IT products with the highest quality and best value
for money, optimally combine them with our world class service expertise and
then offer them together to our dealers with premium standard training and
education.  This will ensure that the
Filipinos will get what they deserve, PC hardware that gives them peace of
mind. 

Why us?

-      Quality Products:

All our products are globally sourced IT products of the highest
calibre. We challenge you to research about each of our product on the net and
you will see that each of them are tried and tested world class quality
which  have outstanding reviews.  We also have cutting edge technology items
which may not have reviews yet. These products are under our own brand name,
FU, unique merchandise that can solve or satisfy even the hungriest
enthusiast’s cravings for IT products, gadgets and tech-solutions.  What is even better is we never stop; we are
always in the search for the latest and the greatest products for you.

-      Product Knowledge:

We don’t just say that we know our products, you can ask us anything
about them and we will be able to answer all your questions.  Our company makes sure the products that we
carry are well researched and tested and internalized by our staff assuring you
that we know what we are selling. Go ahead, ask us!

-      Training & Caddy System:

Our product experts are ready to train you on how
to sell every product that we have.  Not
only that, they will also caddy you in selling directly to your customers until
such a time that your sales staff have also internalized our selling system.

-      Extensive Experience:

Before Fine Upgrades Technology 
Unlimited was born, the owner spent 
6 years of his life in the retail business focussing on Enthusiast level
computer parts and the first ever COMPUTER HOSPITAL in Philippines.  With that experience, he realized the lack of
availability of high quality products and the growing need of the Filipinos for
such kind of products. Through this six years, he has also experienced
firsthand what retailers expect, need and want from their distributors,  enough margin to not only survive the dog eat
dog computer hardware industry, but to actually make profit. Hence, Fine
Upgrades Technology Unlimited came to be.  

-       Warranty:

We realize the importance of warranty when it comes to computer
hardware and gadgets. In fact, to the people who really know what to buy, good
warranty conditions are primary factors which will encourage them to buy the
product. With that in mind, we have placed very customer oriented and customer
friendly warranty conditions which are dealt with prompt service technicians
who realize that time is of utmost importance. 
As long is every condition is met, we will replace the product instantly
within the same day.

-       Our Website

Information at your finger
tips.  Our website, www.fineupgrades.com,
is an online brochure ready for everyone to use. Any information and reviews
about all the products that we carry can be found on our website.   Aside from information, our site also has contains
updated support for our products like driver and manual downloads. Feel free to
get any information or show your customers our site. This site is standing
proof of our passion and enthusiasm for what we do.